Feature · Reservations
Guest profiles and history
Every booking builds a profile — preferences, allergies, spend, and reliability, ready before the guest arrives.
“Window table, sparkling water. Coeliac — the kitchen always flags it.”
What it does
The guest, known before the door.
A single profile gathers what matters across every visit, so service is personal and the room is protected from repeat no-shows.
Preferences and allergies
Dietary needs and seating preferences held on the profile.
Visit and spend history
Past visits, covers, and spend in one view.
Reliability
No-shows and late cancellations flagged, so the room is protected over time.
Notes for the floor
Occasions and service notes visible to the team before arrival.
Built from bookings
The profile grows from each reservation, with no manual entry.
Owned by the restaurant
The guest relationship stays with the restaurant, not a restaurant discovery platform.
A regular should never feel like a stranger. The profile remembers what the room can’t.
Questions
Guest profiles and history, answered.
What is a guest profile in a restaurant system?
A guest profile is a single record of a diner's preferences, allergies, visit history, spend, and reliability, built from their bookings. In Inservo the profile updates from each reservation and is owned by the restaurant, so service can be personalised and repeat no-shows can be seen.
Does the profile track no-shows?
Yes. No-shows and late cancellations are recorded on the profile, so the team can apply deposits or extra care for repeat offenders.
Who owns the guest data?
The restaurant. Profiles are built from its own bookings and are not handed to a restaurant discovery platform.
Further reading
Further reading
Published guides from Inservo on the same subject.
Restaurant loyalty in 2025: why app rewards beat blanket discounts
48% of UK diners aged 16–34 redeemed restaurant app rewards in six months. What the loyalty surge means for independent restaurants.
Industry dataYour regulars aren't loyal: even Wagamama gets just 5% of its customers' dining wallet
Wagamama customers spend only 5% of their out-of-home food budget with the brand — delivery apps and fast food take the rest (consumer research).
Guest behaviour45% of diners stick to one or two restaurant types. Make the familiar feel new
45% of UK diners visit only one or two types of restaurant and just 10% try five or more — comfort beats discovery in British dining (consumer research, 2025).
Know the guest before they sit.
We’ll show you profiles built from your own real bookings.